What's
New
>Hess Energy
01/20/09 I've been leading the creative since last May, but the official press release has just gone out that Organic, NY was awarded the digital business for Hess Energy. Stay tuned for digital signage and sites in Spring '09.
>Related Real Estate
12/10/08 Organic, NY has been awarded the digital business for Related Real Estate headquartered in NY. Stay tuned for new sites in Spring '09.
>V8 Juice
09/01/08 One of my final projects as a CD at G2 Interactive was to oversee the redesign project for Campbell's V8 Juice line. Chock full of product, nutritional info, community features, video and more. Our work has finally launched. See The New Site!
>ClickZ: Online Video Advertising Forum
07/22/08 I'll be representing Organic as a featured speaker on Video Ad Formats at the Millennium Broadway Hotel in New York City. More info
>America's Cheer
04/07/08 Phase 1 of Bank of America's support campaign for the 2008 US Olympic Team. Integrated with social media platforms, the main hub site contains cheers generated from users on branded YouTube, Flickr and Facebook pages. If you cheer, they'll hear!
>Pace Salsa
02/13/08 New York city? Yep, you remember the old commercials. The infamous brand that has been gracing store shelves for over 60 years has launched a new campaign celebrating authenticity. See The New Site!
>Moving on
01/22/08 After serving 5 wonderful and successful years at G2 Interactive, I now join Organic's NY office as a Creative Director. I'll miss G2, but look forward to new challenges. Visit Organic
>CoverGirl TV Launched
01/14/08 Stay looking fab all winter long with professional video tips and product recommendations. Go!
>CoverGirl Equity Refresh Launched
01/07/08 So long to the legacy CG blue! The Jan '08 initiative has new models (Like Drew Barrymore!) new packaging, new store walls and more.
See The New Site!
>Ingrid
Hoffman Joins Bright Ideas!
11/01/07 The hot new celebrity chef
and Food Network star shares exclusive recipes and lifestyle
tips on the Bright Ideas site. Go!
>It's a
Boy!
10/13/07 Jacob Jackson Hull arrives!
Born at 10:52am, weighing in at 8.9lbs and 20.5" long! See
Jake!
Mars Bright Ideas.com Print
Publications
10/10/07 Check your news stands now!
Just in time for the holidays, multiple publications driving
to seasonal site content. Pics coming soon!
>Click
for Cans Game
10/01/07 Tackle hunger!
Campbell's will donate food matching the weight of the highest
scoring NFL Team. Vote & Play
now!
>Campbell's
Chunky.com
8/31/07 We
beat the labor day weekend and launched
the new Campbell's Chunky site 3 days early!
See
The New Site!
>CoverGirl.com
06/29/07 The worlds largest cosmetics
site brings the beauty department store experience straight
to the consumer.
See The New Site!
>Pantene.com
06/15/07 The best selling
hair care product in the world received a healthy makeover.
Chock full of utilities, expert advice, formula finders
and more.
See
The New Site!
Click Here
to View Project Archive |
Digital
Rant
Digital This, Digital That.
Everybody wants it, everybody needs
it, but it doesn't mean squat unless there’s a
good marketing strategy to back it up. It takes more than
a good design aesthetic with targeted consumer appeal and a
newsletter sign up button.
A plan to nurture the consumer
relationship while keeping them engaged on their terms is just
as important.
We can now give the consumer the opportunity to immerse themselves
in a brand, make an emotional connection, play and purchase–even
giving them the tools to become a self-imposed ambassador.
It's OK to be consumer-centric and still look hot! Digital needs and expectations have changed and sophisticated
experiences are now the norm. The challenge is to appropriately
provide the correct solution for the marketing task at hand.
When successfully executed, Digital is more than a device or vehicle. More than
any other medium, it has the ability to both offer and embrace the true spirit
of a brand.
–Brian Hull |
inspirations
>Get the glass!
By Goodby, Silverstein and Partners & North Kingdon. Beyond awesome online 3D game! Help the milk-deprived Adachi family to break into Fort Fridge and get the glass. Avoid Milkatraz!
Play Now!
>Firebrand
By ControlGroup. The new opt-in entertainment and marketing
destination for consumers utilizing Web, TV (ION Network), and Mobile channels delivering curated
advertising as content. Whoa!
See the Demo!
Launch
Beta Site!
>CSI:NY
In Second Life
A major crossover promotion and project for SL and CBS. Another
great example of the possibilities of media integration. Read
More!
See
You Tube Clips!
Solve
Virtual Crimes!
>Bourne
Ultimatum
By Projectc.net.
Screaming-fast video playback. How'd they do it and
why isn't everybody else? Launch
Site!
>30 Days of Night
By Big
Spaceship. Sweet illustrated
landscape, killer Easter eggs, imerssive game and a watercolor-like
melting interface? Love it! Launch
Site!
>The
Good Food Fight
By Mono/Dady
AB. Taking user
interaction and the notion of page takeovers to a whole new
level. Totally addictive. Launch
Site!
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