What's
New
>Hess Energy
04/14/10 The new internet experience for US-based, Hess Energy, tells the authentic story of an energy company on the move. See The New Site!
>Pur Water
01/01/10 With an extremely tight deadline of only 4 weeks, team Organic worked with partner agencies to define, design and launch the new purwater.com experience. See The New Site!
>Pur Daily Drop Facebook Application
01/01/10 In addition to building the social program for Pur water, Team Organic integrated with CSDW to build a simple way for consumers to not only engage with the brand story, but to also easily contribute to saving lives by donating water everyday. In less than 48 hours, Pur's fan base increased from 400 to 61,000 fans. Donate Water Now!
>Chrysler Brand Homepages
01/15/10 Once again team Organic rose to the challenge of a tight, end of Q4 deadline. Within 1 month we defined, designed, coded and launched new landing pages for all 4 Chrysler brand vehicles. See The New Pages!
>Chrysler 300 Model Customizer
01/15/10 Team Organic created a limited model 300 customizer for the American Auto Show enabling FIAT CEO, Sergio Marchionne to present his new vision for the brand. Customize Your Car Now!
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Digital
Rant
Digital This, Digital That.
Everybody wants it, everybody needs
it, but it doesn't mean squat unless there’s a
good marketing strategy to back it up. Engaging consumers takes more than
a good design aesthetic with targeted consumer appeal and a
newsletter sign up button.
In addition to guiding consumers through the standard awareness, consideration and activation tunnel, a plan to nurture their
relationship while keeping them engaged on their terms is key to a successful marketing plan.
Content used to be king, now what people are talking about is king. Branded experiences have evolved into entire ecosystems, yet in the end, the consumer still controls and guides the conversation. Providing users the opportunity to immerse themselves
in an experience, make an emotional connection, create communities, play and purchase, takes the conversation further.
By the way, It's OK to be consumer-centric and still look hot! Digital needs and expectations have changed and sophisticated
experiences are now the norm. The challenge is to appropriately
provide the correct solution for the marketing task at hand while keeping a keen eye towards the future. Great design, simplicity and relevancy combine to create the winning experience.
When successfully executed, Digital is more than a device or vehicle. More than
any other medium, it has the ability to both offer and embrace the true spirit
of a brand.
–Brian Hull |
inspirations
>Nike Write The Future
By Wieden+ Kennedy. Even if you hate the featured ball players, this is just insane. See the Video!
>Nikon Virtual Touch Experience
By MRM. Minority report come to life. Let's go, I'm ready. See the Demo!
>We Choose The Moon
By Domani Studios and The Martin Agency. A wonderfully immersive storytelling experience built to celebrate the 40th anniversary of Apollo 11. Few sites have drawn me in so much. Launch
Site!
>Organic.com
By Organic, Inc. Yeah, Yeah, I know. But I truly think this creates a high water mark for a marketing agency site experience. Launch
Site!
>Pur Daily Drop Facebook Application
By Organic, Inc. Yeah, I'm going to include some of our own work here: I believe that creating experiences that engage, educate and help the life of the user, in addition to helping others, is truly inspirational. If you can tie in a brand story, it's even better. Donate Water Now!
>SlideShare
By Slideshare. Creating a solid deck is an art form unto itself and extremely important part of our industry, yet our secretive and competitive nature means few resources for inspirational examples exist. Enter Slideshare; the world's largest community for sharing presentations. Launch
Site!
>Firebrand
By ControlGroup. Although this experience has past on, I believe that opt-in entertainment and marketing
destinations that utilize Web, TV and Mobile channels are the future. For me, the demo still stands as a symbol of inspiration and innovation.
See the Demo!
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